Tell your audience how you came up with your brand
Importance of brand storytelling
Storytelling is a powerful tool that allows you to build relationships with your target audience and employees by appealing to their emotions. You appear more human to your target audience when you share why your business acts as it does.
Sharing your company’s origins, values, and culture also helps you gain your customer’s trust, build credibility, and create a strong community around your brand.
A brand story includes the following:
your company’s origins and history
values and principles
mission and vision
inspiration, and
work culture
Separate yourself from the competition. One way to stand out from competitors is to tell a compelling brand story. Many people consider a brand’s ethics and values to be an essential factor that helps determine their choice of which business to support.
Helps communicate your value. Without a brand story, your business can appear gray and unimportant to people. Sharing your story allows you to show why customers should choose you and help you justify your products or services.
So, how do you tell your brand story? How do you make it compelling and relatable for your audience?
And what makes your brand story important?
How to write your brand story
Gather your best and harrowing stories about your business and prepare your pen and paper. It’s time to start drafting your brand story.
Follow these five basic steps to get started:
1. Determine your brand’s purpose
Your brand didn’t just magically exist. There was something that triggered or inspired you to start a business.
Identify these factors first to start creating your brand story. Ask questions such as:
Why does our brand exist?
Brand storytelling is an increasingly popular approach to marketing that taps into the foundational human need to connect with others through story. It’s a method that centers your customer as the main character in the narrative, not your brand or your product. When you share relatable stories about life experiences that matter to your audience, you create strong emotional connections with your ideal customers.
Those connections build brand awareness, keep attention on your marketing channels, and establish trust. Not everyone agrees on the best approach to brand storytelling, but everyone knows it matters. Let’s examine why brand storytelling is so important, look at examples of best practices, and explore some ideas for getting started. But first, let’s agree on a clear brand storytelling definition.
Brand storytelling uses narratives to create an emotional, value-driven connection between your customers and your brand. The most powerful stories are authentic and connect back to why your brand values.
