Horlicks isn't a nutritious beverage! The manufacturer was notified following the Center's latest action.
This time, it’s Horlicks’ turn, following Bournemouth. Horlicks was removed from the list of nutritious beverages.
‘Bornvita’ was removed from the list of ‘healthy drinks’ a few days ago. It was instructed for all online retailers not to provide Bournevita under the “healthy drinks” section. Horlicks is now included in the list. The label “health food drinks” is being removed from Horlicks bottles by beverage manufacturer Hindustan Unilever. ‘Functional National Drink’ (FND) has been written in its place.
According to Ritesh Tiwari, Chief Financial Officer of the company, Horlicks is currently classified as ‘FND’. However, customer development and preserving customers’ faith in Horlicks remain the primary priorities notwithstanding the shift. Given the change in category, can Horlicks no longer be considered a healthy beverage? The query comes up. ‘Institute for Integrative Nutrition’ provided the response. They define ‘FND’ as meeting one’s nutritional demands in accordance with one’s lifestyle. However, these beverages compensate for shortages in protein and micronutrients.
Drinks with a lot of sugar, including Bournevita and Horlicks, are well known. Older people and children are the typical consumers of this kind of beverage. Because of this, a lot of people think that consuming too much sugar in old age can be bad for the body.
Intriguingly, the “National Commission for Protection of Child” previously said that there is no precise definition of “healthy drinks” under the Food Safety Act of 2006. The Food Safety and Standards Authority of India recently outlawed the inclusion of dairy goods, cereals, and beverages under the “healthy drink” category on any e-commerce website. Customers are being mislead with inaccurate information, claims the FSSAI.
