Digital Marketing Trends that will Shape Marketing in 2024
The field of digital marketing is already complicated, and as new platforms and technology become available, it will only become more so. Consider the enormous interest in and adoption of Open AI ChatGPT. The intricacy of the several channels we need to monitor in our analytics, including social media, email marketing, display advertising, organic and sponsored search, is another challenge faced by marketers.
March 2024 update
Here we’ll update readers on the latest developments in digital marketing relevant to marketers.
The best AI tools for marketers?
In the article’s conclusion, I list more Generative AI technologies outside ChatGPT and demonstrate how popular they are. Which are the greatest generative AI tools for creating marketing strategy and plans? is a question I posed in a recent update. The extent to which Gen AI is being used to create plans is astounding, thus I advise against relying too heavily on it as there are a lot of issues involved.
The most recent data on the adoption of digital marketing
The great analysis of the adoption of various digital channels and technologies for 2024 by Datareportal has been published. We have outlined the most significant discoveries in these compilations, which span over 500 pages in the summary report, to assist marketers with their budgets and conversion strategies:
- Social media data.
- Statistics about search engine marketing.
- Benchmarks for conversion rates.
- Statistics on mobile marketing.
Modifications to cookie-based tracking that impact tracking
As platforms work to safeguard user privacy, one of the major changes for marketers in 2024 will be how we monitor advertising using third-party cookies. First-party cookies will still be utilized to measure user interactions with your website, so there’s no need for a panic or hasty decisions, such as the CEO asking his staff to turn off all advertising.
We advise you to bookmark Google’s aptly called Privacy Sandbox News in order to stay informed about the company’s most recent updates. This describes the most recent modifications, which include Google starting to test Tracking Protection on January 4, 2024. Tracking Protection is a new feature that restricts cross-site tracking by defaulting to limiting website access to third-party cookies. As part of their Privacy Sandbox program, which aims to phase away third-party cookies for everyone by the second half of 2024, they will roll this out to 1% of Chrome users worldwide.
Our research on digital marketing trends for 2024
At Smart Insights, we analyze the most recent developments annually and recommend steps that marketers can take to take advantage of the potential that these trends present. Using our RACE digital marketing framework, I’ll suggest the newest advancements below that firms may employ across the client lifetime. We’ve also asked other experts to weigh in on the top digital marketing trends for 2024 across a range of platforms, including social media, web design, content marketing, and artificial intelligence.
The customer lifecycle diagram highlights the excellent potential for utilizing various digital marketing channels to increase lead generation, nurturing, and purchase. It also draws attention to the difficulty of managing constant marketing efforts that require constant attention in order to maximize conversion in the face of intense competition.
