Eight Trends in Digital Marketing That Will Take Over in 2024!
Strategies and trends in digital marketing are always changing, so before you realize it, a new trend in the field will emerge. Every marketer would jump forward to the next year to get hints about what’s coming up in digital marketing if time travel were available. Since we still live in a time of prophecies, we will have to make do with a prediction of the future and present an argument for digital marketing in 2024. Get ready for an exciting voyage into the future as we explore the newest trends in digital marketing for 2024. Buckle up.
1. Metaverse
It’s common to refer to the Metaverse as a virtual world inside another virtual world, and its present owner is Meta (Facebook). It’s an uncharted digital realm where everyone can connect with each other in an interactive environment created by virtual or augmented realities interacting.
Video games and having a digital version of yourself in a future where you can do anything you want seem to have a lot in common.
A network of realities/virtual universes where space exists almost everywhere has made social trading possible. Because of this, modern digital marketers have found a means to close that gap and establish an entirely new category of digital marketing using video.
2. NFTs
Digital assets that can be exchanged are known as tradeable tokens. A distinctive token designating each NFT (Non-fungible Token) as the original and only yours is attached to it. NFTs are entering marketing in addition to the arts and technology.
As part of their marketing plan, NFTs are distributed by a lottery. One great example of this is the Marriott Bonvoy raffle, which offers a free NFT and 200,000 Bonvoy points.
High-end companies like Adidas and Marriott have employed digital marketing techniques. Using more NFTs as a marketing tool will create a wealth of opportunities and growth.
3. Cryptocurrency
Cryptocurrency is one of the biggest trends in the financial sector on Instagram. It entered the market and gradually ignored the competition, even though no one saw it as a success in the end. Because of the huge returns, there are already between 10 and 12 million active cryptocurrency investors in India, and this number is predicted to rise.
Millennials, who think cryptocurrencies are cool and futuristic, have started investing in them more and more. In order to increase awareness and introduce investors to this new investment opportunity, cryptocurrency investment platforms are taking advantage of the younger generation’s thirst for free cryptocurrency.
4. Social Commerce
In terms of social commerce, India is only getting started, while China has already built a billion-dollar industry around it. Social media platforms are utilized by brands to offer live product promotions, with the audience having the option to buy the goods immediately.
Instagram’s Shop feature can be used by brands to provide live videos a Show Now option. Social commerce, which has reduced the time it takes for customers to get from seeing an advertisement to making a purchase, is one of the greatest trends in digital marketing for 2022.
5. Voice Search
A research found that 55% of youngsters use voice search on a daily basis. Given how common technology is among today’s youngsters, voice search is set to become more popular in the years to come.
The majority of us got voice search on our smartphones in 2014, and it’s becoming more and more common. In addition, smart speakers are becoming increasingly popular, and Alexa and Google Home smart speakers have been acquired by 20% of households. Voice-activated gadgets are gradually becoming more and more accepted by people, which suggests that this new method of doing things is here to stay.
